Meet Award-Winning Radiologist, Dr. O’Brien

White coat syndrome is a real thing. It’s not unusual to be nervous about a visit to the doctor. Robert O’Brien, MD, knows all about it. That’s why, when you have an appointment with him at Insight Imaging in Roanoke, you can expect your apprehension to melt into ease. As an interventional radiologist, Dr. O’Brien is often giving patients injections to ease pain. But before he starts any procedure, he’s giving them plenty of time to get comfortable and understand what’s going to happen. His approach to care has helped win him a wall full of awards. One of his patients helps explain why he deserves them all: